Virtual Pop Up May 2021

In May 2021 Isabel took the virtual Pop Up a stage further, designing 27 exclusive and limited edition dresses with 27 small British brands.

With a focus on ethical production, championing slow fashion with most dresses available via pre-order and introducing new brands to the DDE Pop Up it was a huge success with nearly 600 sold over 2 weeks.

New brands involved included Clary & Peg, Faith Rowan Leeves, Pansy Garden Vintage, Molby the Label, Back by Sundown and Olivia Annabelle.

Isabel partnered with British wallpaper brands for the photoshoot which created the perfect backdrop for the beautiful dresses. Thank you to Barneby Gates, Ottoline, Floral Soames, William Morris and Molly Mahon for their support.