Virtual Pop Up May 2020

With the postponement of a summer Pop Up due to Covid-19, Isabel felt responsible to support a number of designers who had created exclusives especially for the store.

Isabel took the Daily Dress Edit online to create a virtual shopping experience by launching a new dress from a different brand each day. The reaction was incredible and the virtual Pop Up generated nearly £250k of sales in 12 days.

Brands involved included Justine Tabak, Catherine Prevost, Doone London, Isabelle Fox, Anna Mason, Daydress, Pink City Prints and O’Pioneers.

Each brand donated a percentage of their sales to charities of their choice with over £15k going to vital organisations supporting those in most need during lockdown.