Virtual Pop Up May 2020

With the postponement of a summer Pop Up due to Covid-19, Isabel felt responsible to support a number of designers who had created exclusives especially for the store.

Isabel took the Daily Dress Edit online to create a virtual shopping experience by launching a new dress from a different brand each day. The reaction was incredible and the virtual Pop Up generated nearly £250k of sales in 12 days.

Brands involved included Justine Tabak, Catherine Prevost, Doone London, Isabelle Fox, Anna Mason, Daydress, Pink City Prints and O’Pioneers.

Each brand donated a percentage of their sales to charities of their choice with over £15k going to vital organisations supporting those in most need during lockdown.

Motcomb Street Pop Up May 2019

2019 saw the launch of the first Pop Up on Motcomb Street in collaboration with Grosvenor London.

Isabel curated 30 of her favourite independent brands in a bespoke space beautifully designed by Campbell- Rey with flowers by Willow Crossley.

Brands involved included Emilia Wickstead, Saloni, Borgo De Nor, Isabelle Fox, Eponine London, Pink City Prints, Justine Tabak and Cefinn.

Over a two week period the Pop Up had 1100 visitors spending over £150k on dresses alone. The social media reach was nearly 3.5 million with numerous printed and online coverage in publications such as the Evening Standard, Vogue, Grazia and Stella.

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