2019 saw the launch of the ﬁrst Pop Up on Motcomb Street in collaboration with Grosvenor London.
Isabel curated 30 of her favourite independent brands in a bespoke space beautifully designed by Campbell- Rey with ﬂowers by Willow Crossley.
Brands involved included Emilia Wickstead, Saloni, Borgo De Nor, Isabelle Fox, Eponine London, Pink City Prints, Justine Tabak and Ceﬁnn.
Over a two week period the Pop Up had 1100 visitors spending over £150k on dresses alone. The social media reach was nearly 3.5 million with numerous printed and online coverage in publications such as the Evening Standard, Vogue, Grazia and Stella.
Isabel launched her first virtual Pop Up in May 2020 which was a huge success raising nearly £20k for charities and is planning her next physical Pop Up in Autumn 2020.