2019 saw the launch of the ﬁrst Pop Up on Motcomb Street in collaboration with Grosvenor London.
Isabel curated 30 of her favourite independent brands in a bespoke space beautifully designed by Campbell- Rey with ﬂowers by Willow Crossley.
Brands involved included Emilia Wickstead, Saloni, Borgo De Nor, Isabelle Fox, Eponine London, Pink City Prints, Justine Tabak and Ceﬁnn.
Over a two week period the Pop Up had 1100 visitors spending over £150k on dresses alone. The social media reach was nearly 3.5 million with numerous printed and online coverage in publications such as the Evening Standard, Vogue, Grazia and Stella.