The Daily Dress Edit Pop Up found a new temporary home on Elizabeth Street in October 2020. This was another successful partnership with Grosvenor London and Isabel curated over 25 independent brands to showcase in the store. It was a beautifully designed space by Bevan Roper who worked closely with Farrow & Ball, Fermoie and Flora Soames fabrics to create the perfect Autumnal setting.
The majority of brands created exclusive dresses that had been especially made in the UK and using dead-stock fabrics. From O’Pioneers, Benjamin Fox and Catherine Prevost to Justine Tabak, Alice Early and Damselfly London it was a broad selection of small independent businesses who Isabel loves to promote and support through her platform.
Over the two week period the Pop Up saw over 600 visitors safely in store following strict Covid guidelines. The social media reach of the content generated by Isabel and Grosvenor London during the Pop Up reached 4 million with extensive press coverage including the front page of the Evening Standard.